Whether you are new to selling overseas or you are an experienced exporter trying to break into a new market, UK Trade & Investment offers a wide range of assistance to help you achieve your goal.

Commercial Publicity Service Italy can help you reach your Italian business audience directly. Our aim is to help you obtain editorial coverage in Italy for your  product, process or service, raising awareness and capturing the interest of agents, distributors and potential customers.
This service is not advertising. Publication depends on an editor judging a story to be newsworthy, and adhering to a measured editorial style. Although
publication cannot be guaranteed, this is a highly cost-effective publicity service with an excellent track record.
Publicity Service Italy runs under the existing Overseas Market Introduction Service (OMIS) delivery model and includes a Italian language translation. It can be commissioned as a stand alone service or a 'bolt-on' to other OMIS work or reports.

Publicity Service Italy could deliver all or some of the following:

• an Italian language translation of your Press Release;
• distribution to appropriate sections of the press and trade media in Italy;
• a list of media outlets (trade and other suitable publications) targeted on your behalf by the trade team in Italy;
• publication of the Press Release on our Italian language website;
• arrange and organise Press Events or conferences on the consulate root terrace.

What YOU provide:

• an English language press release (ideally 350-500 words which includes key selling messages and technical specifications);
• a digital picture in JPG format with a minimum resolution of 300dpi illustrating your product;
• details of any existing agents/distributors in the Italian market.

Download the Commercial Publicity Italy brochure (file PDF, 260Kb)

How to order Publicity Service Italy? Contact your local trade team in the UK. You can locate your International Trade Advisor through the UK Trade &
Investment website under the Want to Export webpage, or simply email us.